A Chat with July’s Profile, Howard Flax, CEO, FLAX art & design

CS: What is your primary merchandise?
HF: As our name implies, the items we sell contain either an ‘art’ or ‘design’ component. Our strongest category is arts and crafts supplies, though we have become a gift destination with strength in a number of different categories, including wearable art and home décor kits. Wearable art designs include apparel and accessories such as socks, ties and jewelry.