A Chat with August’s Profile, Kassie Rempel, founder and owner of SimplySoles
CS: What would you say are the keys to your success?
KR: Doing something that I’m passionate about. It keeps the enthusiasm and energy levels high. Our customer service is also a key component. Our customers see us as their personal shoe shoppers and value the carefully edited shoe selections that we offer and the service we provide.
CS: Have you had any mentors?
KR: Yes. Terri Alpert of Uno Alla Volta, as I previously noted, and Steve Kessler has also been a great supporter and counselor as well. He has over 25 years in the catalog business. He saw an article about SimplySoles and offered me his expertise. He drove from St. Louis to meet with me to help a young and upcoming new title. I have to say that without the generosity of otherwise strangers, I would not have been able to survive.
CS: What do you do to keep things more fun at the company?
KR: I think the personalities of the people I’ve hired as employees keep things fun. These are people who are great at connecting with other people, so we all have fun working together. I confess that we also only have women who share my passion for shoes on staff. Not intentional, but intuitive, women seem to be most interested applicants in working for a company selling women’s shoes.
CS: What are your hobbies?
KR: Playing with my 1-year-old, eating (I’m pregnant with my second child) and dancing.