See the Future, Then Stock the Future
It’s a problem as fundamental as supply and demand: When supply fails to meet demand, you have to back-order. When supply exceeds demand, you have overstock. When it all works according to plan, pinch yourself; you may be dreaming.
Or, you may be one of the smart multichannel marketers who bucks business as usual to adopt a more realistic approach to the planning and purchasing of product. An approach called “continuous inventory” yields several benefits:
• more predictable demand streams;
• more accurate inventory levels;
• special vendor pricing;
• optimized shipping; and
• improved customer experiences.