A 6-Step Prescription for Pain-Free Photo Shoots
Also, cover how many photo sets and stylists are needed for a shoot. Each photographer should be running a minimum of two sets so they can be shooting one while the stylist is setting up the other. If each set requires lots of styling (like cooked food does), three sets and two stylists per photographer can make your shoot run faster.
Because of your pre-shoot meeting, everyone now knows what they're supposed to do. Your stylist has time to get good props; your studio has time to get sets, backgrounds and book models.
5. Shoot catalog and web at the same time. Print and web often have different photo needs. For some products, print can best sell grouped (e.g., jacket/blouse/pants) and propped (e.g., model holding flowers) items, whereas the web needs each item in a separate shot on its own page, and often devoid of props that might obscure the product.
By planning ahead, often very minor changes in lighting and styling can get you all the shots you need for both web and print in just one time-saving sequence.
6. Review shots in real time. You can avoid costly reshoots by either being at the shoot or being on call to review emailed images. The image reviewer should be both marketing savvy and a decision maker. The key is to always ask of each shot, "Is this photo going to sell this product well?"
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or firstname.lastname@example.org.