8 Design Tips to Spur Catalog Sales

As a presenter at the Direct Marketing Association's Catalog on the Road Conference held in Cambridge, Mass., earlier this month, I provided the audience with eight creative tips to help grow sales during this most difficult selling environment. Here's a look at my “eight quick fixes”:

1. Focus on salesmanship and ease of shopping. There's a big difference between showing people an item and waiting to see if they want to buy it, to actively explaining the benefits, making claims about its quality, assuring them that they've made the right decision and making it easy for them to pay for it.