7 Ways to Leverage E-Mail as a Real-Time Marketing Tool

E-mail’s potential and complexities are seemingly endless, according to Morgan Stewart, director of strategic services for the e-mail marketing firm ExactTarget. In a presentation he gave at last week’s eTail East 2008 conference in Washington, D.C., Stewart offered a number of pointers on how to make e-mail work in real time as a marketing tool. Here are the seven most noteworthy takeaway tips.