7 Must-Haves for Using Daily Sales Flash Reports
Knowing how sales are in the current season is the best predictor of how they'll be next season. Time spent reviewing daily sales flash reports compared to your plan and last year will pay big dividends in accurately predicting future response.
Everyone's asking how this economic roller coaster will affect next quarter’s investment in catalog circulation. The very best intelligence on how you'll do next season is how you're doing this season. Study current results with care because they're the best predictor of next season.
Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or firstname.lastname@example.org.