6 Ways to Increase Sales Through Email Marketing This Holiday Season
3. Be mobile ready. Record mobile shopping is predicted for the holidays. As consumers become more comfortable making purchases from their mobile devices, be sure to factor the mobile buying experience into your email campaigns. Mobile-responsive templates, one-click purchase functionality and using more visual content are some tactics to consider.
4. Be relevant by segmenting. Send emails to a segment that's been highly engaged and considered "frequent" purchasers of your products or service. Now send them an exclusive offer. Open rates tend to peak early in the morning, during lunch hours or at night. Develop and deliver special "after hours" or "lunchtime only" offers. The urgency and exclusivity of these deals will provide a nice spike in revenues.
5. Be specific with your call to action. Focus on one call to action (CTA) when driving sales. In your email newsletters, for example, be very specific about the value to the subscriber and what they'll experience once clicking on the CTA. "Get my 20 percent Discount Now," "Save 50 percent on Exclusive Jeans," "Get 2-day Shipping Free." Remember to test your CTAs, as even a simple word change can result in double-digit conversion improvements.
6. Provide a remarkable experience. No one wants to sit through countless clicks to buy a single product. When planning your email campaigns, always have the user experience in mind by reducing friction points. Landing page messages and aesthetics should match your email content. Remove irrelevant form fields and navigation elements on your purchase pages. By doing these things, you'll see fewer abandoned carts and more repeat customers.
Now it's time to implement these six ways of increasing online sales through email marketing this holiday season. With email inboxes now acting more like "news feeds," it's important to be relevant, simple and provide value.