On the Web: Are You Paying Enough Attention to SEO?
6 Ways to get your SEO efforts headed in the right direction
SEO can produce big sales gains, particularly if your site generates less than 10 percent from it. Here are some basic suggestions to get your natural search sales moving.
1. 50 Phrases
Identify 50 phrases, which can be single words, that your web-browsing prospects would query on a search engine. Don't go too broad in your selection; choose terms that are relevant for your site, and rename them if need be. Try "horse show ribbons," for example, as opposed to simply "ribbons" if you sell awards for equestrian competitions.
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