Production: Think Bigger and Better

3. Online proofing. Take advantage of this “green” solution by using one of the many digital proofing services that connect team members locally or globally. Proof-it-Online is a product that requires no software installation or user licenses. It’s simple to use but powerful enough to make a difference in your bottom line by cutting turnaround times and costs.

In one workflow example, online proofs are released to a team leader at a different location who oversees the review process. To make corrections, that lead kicks the file back. If all’s fine, the lead can select a review team to build, identify and manage the proofing process internally.

This proof cycle includes multiple manufacturer approvals in varying locations. Although proofs could be sent to reviewers all at once, this workflow has the proofs sent in a predetermined order using an e-mail notification system and an allotted time frame. Upon completion, the proofs are returned to the team leader, who has a final chance to review markups and add or delete comments — all without paper.

4. Slim jims are still worth considering. The dark cloud surrounding slim-jim-size catalogs, which can be mailed and processed more economically as letter-size mail, seems to be dissipating. This shape could be an effective option for your marketing considerations.

The downside is the possibility for three bigger tabs (as opposed to two in the past). The upside is postal savings of 20 percent-plus. Although some lettershops will experience trouble with the additional tabbing requirements, catalog printers can accommodate this change.

Additionally, many of these catalog printers now offer in-line solutions for slim-jim print production efficiencies, so you’ll recognize double savings on postage and manufacturing.

While we’re on the postal subject, the new USPS regulations are upon us this month — is your mailing area compliant? Is your printer ready for the Intelligent Mail Barcode in May? Get cracking right away on these if you haven’t already, so you don’t get caught with additional charges.