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Rob Fuggetta
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Whether your company sells TVs, computers, clothes or home goods, we all know the holiday season is the most crucial time of the year for retail brands.
In preparation for the holidays, many retailers are bumping up their ad spend, cutting prices or offering free shipping to get the attention of consumers. But guess what? Your prospects are bombarded by advertising messages every day and they're tuning you out. They're looking to their friends, social networks, review sites and elsewhere online for recommendations. In fact, Nielsen found that 92 percent of consumers trust word-of-mouth and only 33 percent trust online banner ads.
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