5 Tips That Can Save Any Retailer

As we come to the close of the year, many retailers are examining their performance and finding the results aren't pretty. If that's the case with your business, follow these five tips to get back on the track to success in 2012:

1. Buzz isn't sales. Plain and simple, buzz is bull. It’s a word that means nothing. Without specific sales deliverables or expectations attached, buzz is like a whoopee cushion: a joke that has all the noise and none of the consequences for the real thing. Never talk about buzz as a synonym for sales. Always operate with clearly defined conditions of satisfaction and goals.