5 Tips for Creating Shopper-Friendly Mobile Commerce Sites
4. Use autocomplete for fewer keystrokes. Autocomplete is a big help for all of your visitors, as it provides suggestions and spelling alternatives after just a few letters or words are entered into the search box, but it's a particularly handy time-saving tool for busy mobile shoppers. This is how Keurig, a retailer of single-cup coffee brewers, helps its mobile shoppers quickly find what they're looking for. As you can see below, search suggestions have some space between them so that when mobile shoppers click on their choice, they won't mistakenly tap the wrong product.
5. Increase size for links and buttons. No doubt when you've browsed a website or app on your smartphone or tablet you've inadvertently clicked on a link that you didn't want to. You can help visitors steer clear of this common problem by boosting the size of buttons so they're big enough to be clicked on properly.
Incorporating these ideas into your m-commerce site will give you a head start on making the mobile shopping experience as customer friendly as possible, while helping you capture more sales from this ever-growing channel.
Terry Costa is the vice president of marketing at SLI Systems, a provider of on-demand site search software.