5 Tips to Improve Direct Marketing ROI
By
Joe Keenan
and Catalog Success
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A recent whitepaper from the mailing list and sales lead provider USADATA highlighted several tips direct marketers (i.e., catalogers) can implement to improve their return on investment (ROI). Here’s a sample of the whitepaper’s tips.
1. Ensure success with an accurate address. After spending the valuable time and money to create a catalog to help grow your business, don’t allow an incorrect address waste your efforts. Use the following tactics to get the best possible delivery service:
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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