5 Ways Retailers Can Effectively Work With Mommy Bloggers
Each day in the U.S. nearly 4 million mommy bloggers share tips on raising kids, saving money and reviewing brands they love. In addition, many host giveaways to give their readers a chance to win the products they review and to increase traffic to their blog and to your website.
A typical mommy blogger who considers blogging her full-time job can average anywhere between 1,000 to 1,000,000-plus unique visitors to her site each month. This is in addition to the thousands of fans a mommy blogger can have on Facebook, Twitter, Pinterest and other social platforms she uses to spread messages about your products.
In spite of this, many retailers don't plan and budget for mommy blogger outreach simply because they regard the task as overwhelming, costly or time consuming. It need not be, however. Here are five tips to become a champion among mommy bloggers:
1. Honor thy mommy bloggers. When it comes to mommy bloggers, almost all retailers have a distinct advantage. Mommy bloggers want to be your brand ambassador. They want to review your products. They want to get to know you. Share the love! Treat mommy bloggers with the same respect as you would the editors of Ladies Home Journal.
The next time a mommy blogger sends an email requesting to work with you, take a few minutes to visit her website. Do you like what you see? Is it well designed? Easy to navigate? Are her reviews well written? Does she get sufficient traffic? Do you want her to review your product?
Even if she doesn't measure up to your criteria, reply to her email. Acknowledge and be appreciative of her interest, and keep her name on file. She may be at an early stage in her mommy blogging career and her skills and traffic may increase in the months ahead.