5 Steps Retailers Can Take to Achieve ‘Constant Connectedness’

There are many other effective strategies retail brands can use to participate in immediate online conversations with customers as well. Going forward, it’s important for retail brands to approach advances in mobile technology and social media as opportunities rather than threats.

For more information on this topic and some real-world examples, check out this whitepaper.

Dr. Gary Edwards is chief customer officer at Empathica, a provider of customer experience management programs. Gary can be reached at gedwards@empathica.com.