Cross-Channel Marketing: Respect the Shopper!

The advent of new technologies has forever changed the way consumers shop. Today, consumers routinely research, purchase, ship and return products across all 
channels. They're using mobile devices, phones, websites, email, stores and catalogs in whichever combination is the most convenient for them. As shoppers shift between channels, they seek a consistent and transparent experience. They want to be able to research a product online, then buy that product at the same price in-store; or easily return an online purchase at their local mall.