5 Social Marketing Metrics Brands Should Measure
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Aaron Strout
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Social marketing programs differ from online advertising or marketing campaigns. They're not about hard sells to consumers; they're about connecting with them for the long haul, on their terms, and sharing information and experiences together. They're also about building relationships first, and selling second — and can be a valuable part of a brand's marketing strategy if done right. Like all marketing efforts, such programs should be measured to ensure that business objectives are being met.
That said, here are five metrics that all brands should consider when evaluating the performance of their social marketing programs:
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