5 Email Marketing Tips to Boost Online Sales

4. Re-engage lost customers. Reactivating customers who haven't purchased from you in a while represents one of the fundamental benefits of email marketing. Whichever e-commerce platform you use, exporting a list of customers who haven't purchased in six months to 12 months is a simple click or two away. Once you have this segmented list, send an email to remind them why they shopped with you in the first place — and perhaps provide an incentive to make your brand relevant to them once again.

5. Give in to seasonal marketing. Holidays and other seasonal initiatives provide marketers with a unique opportunity to reach out to their subscribers. Though there's sure to be plenty of email promotions in recipients' inboxes during the holidays, your customers expect to hear from you. Offer fantastic discounts or promotions — it's almost always the customer's top reason for joining a mailing list in the first place!

Eric Krattenstein is the U.S. chief marketing officer for Mailify, a responsive email marketing app with over 20,000 users worldwide.