5 Dos and Don’ts for Weather-Related Emails

DON'T: Rely on Subject Lines
When extremes are predicted, too many retailers simply add weather-related subject lines and completely ignore the content of the email. The disconnect between a weather-related subject line and an email that promotes a sale for an unrelated product isn't likely to move the needle. Your prep work should have aligned products with various weather-related topics, so if you find yourself struggling to make that connection, it may not be worth tackling the topic.

Get your weather-themed email plan together now, and I forecast a nice bump in sales for you the next time the temps go crazy.

Jim Davidson is the head of research at Bronto, a cloud-based marketing automation software provider