WEB EXCLUSIVE - Understanding Postal: What a 5-Day USPS Delivery Week Means for Direct Marketers
When Could the USPS Implement 5-Day Delivery?
The USPS has set a goal of its fiscal year 2011 (October 1, 2010 to September 30, 2011) to implement five-day delivery. But looking at the process that must take place, it's unlikely implementation of five-day delivery could occur before May/June 2011.
The PRC isn't likely to issue its advisory opinion until September, allowing six months to hear testimony and collect data. Also, Congress must eliminate the existing legislative provision which requires the USPS to deliver mail six days per week. It's unlikely Congress will hold meaningful hearings on the topic prior to the PRC issuing its advisory opinion, which means hearings are likely to occur in October/November. Lastly, if Congress were to approve the plan, it likely wouldn't do so until December at the earliest.
The USPS has said it would take it at least six months to implement the plan, which takes the implementation time line right to that May/June 2011 period.
Keeping on Top of Developments
It's critical that direct marketers keep on top of developments as they occur. The USPS has developed an area on its website dedicated to providing information on its five-day delivery plans (www.usps.com/communications/five-daydelivery), and extensive information is also available on the PRC’s website (docket N2010-1).