Check it Out: A Trip Down Memory Lane … Via the Social Media Highway
"We're excited to make the PeggyBank technology available to all online users, especially those age 50 and older, which is the fastest growing demographic for Facebook and social media," said Marcia Kapustin, PeggyBank's president and COO, in the company press release. "The demand for a service like this is increasing rapidly. Instead of just sharing photos and video of personal events that happened in the digital age, you now have the ability to share events from decades prior — photos of your grandparents or video footage from your parents' wedding, for example. The concept of PeggyBank opens up many opportunities for content."
In the same way that PeggyBank is recommending its customers use social media to share its products with family and friends, the retailer is also using the channel to promote its service. PeggyBank has a Facebook page, Twitter account and YouTube channel to help it engage consumers, answer their questions, publicize special offers and post company news, among other things.
PeggyBank is a unique business that provides a valuable service for consumers — namely, allowing them to preserve their memories and enabling those memories to be shared. My only hesitation with giving PeggyBank a full-out endorsement is that I believe some people won't be so willing to hand over their priceless family heirlooms to some company in Nebraska they've never heard of before.
Therefore, positive word-of-mouth, while important for all businesses, will be critical for PeggyBank. People need to know they can trust PeggyBank with their most prized possessions. Once they can, PeggyBank figures to create its own lifetime of memories.