4 Shopping Patterns for E-Retailers to Track
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David King
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One positive aspect of challenging times is that marketers are more open to change, to new ways of doing things. As marketers look to fight this economy by maximizing return on investment, online retailers, in particular, have an opportunity to tap into potentially lucrative customer segments they may have overlooked. Instead of just time and money to reach customers with the most recent transactions, marketers also can focus on when customers are most likely to buy next.
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