4 Omnichannel Tactics to Boost Conversions This Holiday Season
If you concentrate on one channel alone, you're going to lose out on potential customers. The best thing you can do is to take advantage of mobile, e-commerce, and brick-and-mortar retail this year. Here are four tactics for using an omnichannel approach to increase conversions among holiday shoppers:
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
