4 Mobile Marketing Best Practices for 2013

By Kim Dushinski

The other two companies, again, like clockwork, send me a text with my current mobile coupons and then another text when the coupons are about to expire. Honestly, I don't even read the texts and haven't even clicked through to the mobile coupons in at least a year.

In contrast, I kept a Walgreens’ ad insert from the end of October through the end of the year in order to use it to look up answers for the brand's Text 2 Win sweepstakes. I answered every question right in an effort to win a $6,000 weekend getaway or a weekly $100 gift card. At the end of the campaign when Walgreens asked if I wanted to stay on its text list for special offers, I replied YES. Why? Because the campaign was fun and I believed Walgreens would offer me value going forward.

The bottom line on mobile marketing as we begin 2013 is that it isn't optional — your customers won't be giving up their mobile phones anytime soon — and it's a great opportunity. The only reason I kept the Walgreens’ ad by my bedside for two months is that I was engaged with it through my smartphone, something else that always made it to my bedside at the end of the day. Create fun, value-filled mobile campaigns in 2013 and you're sure to reap the rewards.

Kim Dushinski is the founder of Mobile Marketing Profits and the author of "The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns." Kim can be reached at kim.dushinski@gmail.com.