3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
The holiday shopping season is here. And I'm not just talking about those obnoxious pre-Thanksgiving Christmas decorations. I'm talking about your customers, who are flocking to the visual web (see Pinterest and Instagram) to prep holiday season wish lists and find gift inspiration. Have you made your list of how to best optimize your digital efforts for those customers, but not yet checked it twice? Don't worry, there's still time! Here are three ways retailers can visually ensure their products are at the top of consumers’ wish lists during this holiday season:
1. Get pinnable. As consumers prepare for the holiday season with digital wish lists for themselves, family and friends, one would think encouraging pinning from product pages and informing fans about a Pinterest presence would be a no-brainer for brands. Well, you'd be surprised. Curalate recently found that only 48 percent of retailers link to their Pinterest profile on their homepage while many have also been slow to adopt Pinterest branding and "Pin It" buttons throughout their site.
In comparison, as reported during last year's holiday season, retailers that have recognized the potential impact of the Pin It button saw tremendous results: eight of Pinterest's top 10 retail brands prominently displayed a Pin It button and brands like Ikea and Target generated nearly 1 million shares (aka pins and repins) from their website. Those 1 million shares represent 1 million different product links that are ripe for discovery. Also, let's not forget those links leave users just a single click away from purchase.
Since Pinterest has made it extremely easy to integrate its buttons and widgets throughout your site, ease of use is no excuse. So, what are you waiting for? Get started today by visiting Pinterest's Business Center and make it easier than ever for your fans to add your products to their wish list.
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.