3 Ways Retailers Can Capitalize on Nomophobia

Today’s consumers are more mobile obsessed than even before, making mobile shopping and targeting the “new normal” for retailers. Providing services such as trade-in that help customers upgrade for less, enabling mobile-friendly websites and apps, and embracing mobile payment options are all ways retailers can leverage this trend to boost customer satisfaction and drive higher sales.

Jeff Trachsel is the chief marketing officer at NextWorth Solutions, a provider of online and in-store electronics trade-in programs.