3 Ways to Make Social Media Work for You
Who knows, you just may find a blogger or two that loves your brand. These brand evangelists have the power to drive the masses in your direction. They can help increase traffic — and even sales — and they're some of the best people to engage with online. This is the new word-of-mouth advertising, and it can be powerful once ignited.
3. Look for “unbranded opportunities” others might miss. Don’t stop at your own brand and products; think about keywords in more general terms, too. For example, a customer may not be mentioning “ACME Dynamite Blaster 3000,” but might instead be saying “dynamite blasters” or “demolition equipment.”
Listening for these types of keywords can uncover hidden opportunities for engagement or support. They even can introduce your brand and products. This is an opportunity to move generalized conversations in the direction of your products and services.
These three simple steps will help you listen to your customers online and hopefully help identify opportunities for you to take part in the conversation.