3 Ways to Increase Sales With Real-Time Analytics
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Elie Khoury
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The type of customer data you want to pay attention to will vary from business to business depending on what your goals are. However, one universal rule is that it's imperative to track actions (not just page views) like adding a product to a cart, clicking a sign-up button or performing a product search. Tracking these actions gives you more meaningful insight into the behavioral profiles of your customers. You know what they're actually doing. If you're not tracking these actions with your analytics program, then you're missing out on an entire dimension of customer insight.
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