3 Tips to Increase Online Sales Without Spending a Fortune on Marketing

You can connect your various social accounts yourself or use software to manage them. Daisy Park does a little of both.

"We use Facebook, Instagram, Pinterest and Twitter, and we link them to each other," Paisey says. "Also, we use Hootsuite, which helps us stay on top of all our social accounts via a mobile app all in one location. We can schedule social messages to post automatically."

3. Leverage video. Video has proven to be a powerful online selling tool. A recent survey of Liveclicker's customers — including Best Buy, Newegg and Under Armour — found that 57 percent of respondents "reported average order value increases of at least 50 percent for customers that watch video on a product page."

Consider adding videos to your e-commerce site. Why not produce videos that demonstrate how your products work, or ones that serve as educational resources? Doing so will enrich your customers’ browsing experiences and help you rank better on Google (more high-quality content is great for search engine optimization), both of which can translate to more sales.

With inexpensive cameras and solutions like FluxVFX and Animoto, it's easier than ever to create videos like a pro without killing your budget.

Hopefully the pointers above gave you some ideas on how you can boost sales without breaking the bank. Remember, while there's some truth in the saying, "You have to spend money to make money," it doesn't mean you have to spend a whole lot to increase your revenues.

Francesca Nicasio is a retail expert and author for Vend, a cloud-based point-of-sale provider.