3 Steps to Maximizing Your Marketing Dollars

1. Create an integrated approach. A true integrated marketing campaign will have a cohesive, 360° plan that combines search engine optimization (SEO), paid search (PPC), usability, social media and analytics so that all areas are working together to achieve the same goals.

It's only through an integrated approach that you can gain efficiencies and share learnings across platforms. Top performing keywords from your PPC campaigns can be integrated into your SEO efforts, for example. These key terms are not only relevant to user searches, but they're the terms on which users are taking action. Thus it follows that you should be optimizing your website content with these same keywords to enhance and continue the conversion process.