20 Creative Ways to Drive Response via E-mail

So get your e-coupons flowing whenever you need to jump-start sales of a particular product or category. Test the links and add an expiration date, as all coupons get posted on Internet coupon sites almost immediately.

3. Send e-mail announcements about new store openings to customers within a reasonable geographical area. You can do this by ordering a zip-code select on your e-mail customer file.