Special Report: Sustainability & the Environment

Although Catalog Choice is another in a long line of organizations such as GreenDimes.com, 41pounds.org, ProQuo and CatalogEnd, it got considerably more ink in the mainstream media than its predecessors.

While quick to point out that Catalog Choice doesn’t sponsor or support do-not-mail legislation, Project Director April Smith says the goal “is to provide the consumer with a convenient and free way to express their mail preferences. To reduce the number of unwanted catalogs they receive in the mail.” Smith worked with the National Wildlife Federation (one of the founders of Catalog Choice) in a consulting role regarding forestry and paper-related projects prior to joining Catalog Choice full time this past November.