11 Mistakes to Avoid When Buying Telemarketing Lists
Mistake #8 — Just mailing with no follow-up.
Always follow up with a phone call. You can enhance your mailing efforts with a telemarketing program. Most mailing lists have phone numbers as well. This is a good tool to follow up to a direct marketing campaign to remind the consumer of your product or service. Pay the extra cents for mailable prospects with telephone numbers, and get the best results from your mailing campaign.
Mistake #9 — Being cheap.
There’s an old adage: You get what you pay for. Don’t just call one time or mail one time. Definitely repeat mailings and calls. When a consumer sees a product more than once or twice, that consumer is more likely to remember. Humans learn by repetition, and the more something is put in front of them, the more likely they would be to respond to the offer. Follow up mailings are best done fairly close together so that the consumer can recall the product.
Mistake #10 — Assuming all customers can use your product or service.
Know what type of consumer or business you want to target, including but not limited to age, income, family size, mortgage information (if applicable) and credit stand level (if necessary) for your marketing campaign. A good list broker will be able to help you determine the correct search criteria for your campaign. Always have some idea of what and who you are targeting before ordering a telemarketing list.
Mistake #11 — Assuming gas is cheap or getting cheaper.
Take the time to determine what geographic areas you’d like to target. There is nothing worse than contacting a customer too far from your office location. Your list brokers should give you multiple location options such as city, state, area code, ZIP code, county and mile radius.