Customer Retention: Don’t Worry, Be …
Be a Visionary
Too few companies pull the total brainpower of the organization and together imagine its future. C.K. Prahalad and Gary Hamel, authors of “Competing for the Future” (Harvard Business School Press, 1996), say, “In business, as in art, what distinguishes leaders from laggards, and greatness from mediocrity, is the ability to uniquely imagine what could be.”
We’re a global village now. We’re competing with companies around the world. Do you have the courage to imagine what you could be for your precious and increasingly valuable customers? «
JoAnna Brandi is the publisher of the Customer Care Coach®, a weekly leadership program. She’s also the author of two books on customer loyalty and one on positive thinking. You can reach her at firstname.lastname@example.org or visit www.customercarecoach.com.