10 Ways Catalogers Can Help Save the Planet

1. Think big picture. It’s the whole supply chain, not just paper. What happens down the line starts at the design stage. Form a team and think the catalog through from beginning to end. Maybe a heavier-weight paper keeps you from having to reprint a catalog that gets frequent use.

2. Modeling and targeting. Use database mining to identify your best customers and most likely prospects. With this information, use print technology to create customized catalogs for each customer to improve customer receptiveness and results.