10 Tips to Maximize Multichannel Sales

In a Catalog Success webinar last week called The Coordinated Sell — Redefined for 2009 & Beyond, Stephen R. Lett, president of the catalog consulting firm Lett Direct, highlighted his presentation on how to refocus your catalog company to thrive in today’s and tomorrow’s evolving multichannel environments with 10 takeaway tips for the audience to implement for improved profitability. Here’s a look at Lett’s top 10 list.