
9. Make time for your affiliates. Dedicate part of the day for calls with your affiliates, McMahon said. Prepare for these calls by reviewing their sites, including where your merchants' ads are being placed and that your merchants' logos and copy are up-to-date. And it can't hurt to negotiate (i.e., schmooze) with your affiliates to get better placement for your merchants' ads, McMahon added.
10. Take time to strategize. Run commission detail reports on publishers and top performers, McMahon said. These reports can look at conversion revenues on a year-over-year as well as monthly basis. You may also want to consider the timing of promotions as well as using short-term offers (e.g., weekend sales) as a possible solution when revenue numbers are running low.
- Places:
- Philadelphia

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.