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Idea: Rather than directing customers on your e-mail list to your regular home page, include in your e-mails a link to a “secret” Web site featuring sale items and a strong call to action.
4. Advertise the goods in your package stuffers. This way you can limit the circulation of the sales notices—a good tactic when you have smaller lot sizes of overstocks, says Mollo.
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- Companies:
- GJM Associates Inc.
Reported Donna Loyle
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