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2. Try an overstocks page on your Web site. Lands’ End’s overstocks page notes when new listings will appear (every Wednesday and Saturday)—a good way to drive traffic. Be sure to include disclaimers such as “quantities are limited.”
3. Try targeted e-mail sale notices. “As long as you don’t abuse this channel, e-mail marketing can be a great way to stay in touch with customers,” says Mollo.
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- Companies:
- GJM Associates Inc.
Reported Donna Loyle
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