Web Site Maintenance: 10-Querry Guide to Replacing Your E-Commerce Platform
Most vendors specialize in one or the other. If you need to replace both, start with the back end. It’s easier to develop a site that can feed into a back-end system than to modify a back-end system to interact with an existing site.
Q5: Do you keep it in-house? Do you have enough work to keep a Web site programmer and designer busy full time? Probably not.
Unless you’re a very large company, it’s best to have an outside company develop your site. What’s more, plenty of big players outsource this task to specialists who keep in touch with latest trends, functionalities and best practices.
Q6: What’s your budget? The beauty of the Internet is that it’s just as easy for a small retailer to put up a Web site as it is for a large conglomerate. The downside of this is that there’s no way small retailers can afford to have all the bells and whistles of mass marketers.
If you’re a smaller player, you probably can’t have everything you see on Amazon or other heavy hitters. Be realistic with what you can afford, and pick functionality that has the biggest bang for your buck. Pick a vendor that can deliver the most for what you can afford.
Q7: How much customization does your site need? Some vendors offer templates that can be very cost-effective if you have a routine site. Others build customized sites, which are better for needs that aren’t so run-of-the-mill.
If you go with a template, don’t pay a fortune for any special tweak you need for your product line. If you go with a customized site developer, don’t pay extra to invent what already exists everywhere else.
Q8: Do you want full service or just a Web platform? Some vendors that specialize in developing Web sites are perfect for companies with internal teams that handle the e-mail marketing, search engine optimization and search engine marketing work — or that have established vendors for such.