10 Dos and Don'ts for Online Retail Startups
10. Don't forget to hedge your bets. Constantly be innovating and seeking out new streams of revenue, Neblett advised. Bootstrappers don't have the resources to fall back on if their sole source of revenue dries up.
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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