1-800-Flowers.com Moves Into Gifting With Goodsey
1-800-Flowers.com announced yesterday the launch of a new gifting brand, Goodsey. PYMNTS.com reports Goodsey, described by its parent company as a perfect place for “gifting and wishing,” will feature unique items across a wide range of product categories. According to 1-800-Flowers.com, shopping on Goodsey will be a “fun-filled experience of exploration, discovery and delight” that will make it easy for consumers to find a unique gift. Some of the product categories to be offered on Goodsey include home decor, outdoor living, jewelry, customizable fragrances and more. Goodsey is the third new brand that 1-800-Flowers.com has added to its portfolio within the last year.
Total Retail's Take: 1-800-Flowers.com has targeted gifting as a growth opportunity, and that includes expansion into new product categories for the traditional floral retailer. When taking a further look at what Goodsey offers, it seems the product partnerships rival those on Etsy. Chris McCann, CEO of 1-800-Flowers.com, emphasized that while Goodsey brings product expansion, its primary value to the organization will be customer acquisition.
“With Goodsey, we're leveraging the Celebrations platform we’ve built to expand rapidly into new product categories, offering shoppers a wider selection of options to help them express, connect and celebrate,” said McCann. “We're excited to welcome Goodsey, further solidifying our position as the destination for customers to fulfill all their gifting needs.”