Younger Consumers Buy More Online But in Traditional Categories

A new research report indicates that younger generations appear to be more comfortable shopping online but stick with "safe" purchases in categories that are historically purchased online (electronics, clothing, books and music). However, baby boomers are making purchases in newer Consumer Packaged Goods categories (health, beauty, food, beverage). Research also revealed that married individuals are 58 percent more likely to buy food and beverage products online than single individuals. The data was compiled from a shopper experience study currently underway by The Integer Group and M/A/R/C Research. The research shows that 73 percent of shoppers who are buying more