Wolverine Worldwide Announces Joint Venture in India
Wolverine Worldwide announced the formation of a joint venture with Tata International to market footwear and apparel in India. The new joint venture will initially be responsible for the wholesale distribution of Wolverine Worldwide's Merrell and Caterpillar footwear brands. The formation of this joint venture is a direct result of the efforts of Wolverine Worldwide's International Group, which was formed in January 2011. Entering into a joint venture provides Wolverine Worldwide with a more meaningful ownership stake and near-term brand impact than its traditional licensee or distributor business model, and reflects the importance of this fast-growing market to the company.