Will Backstage Save Macy's?
Macy's debuted its new discount concept called Backstage last week, offering up a sneak peak of the department store chain’s off-price format. Is this a case of too little too late, or the end of the era? Perhaps a little of both. Macy’s Backstage is a discount outlet much like Nordstrom Rack, Off Fifth by Saks Fifth Ave and Neiman Marcus Last Call. It’s positioned to compete with off-price chains Kohl's, Marshall’s and T.J. Maxx , retailers that continue to claim a growing portion of shoppers’ apparel and home dollars.