Why the CEO of Restoration Hardware May Have Written This BLARING ALL CAPS MEMO

Many CEOs who write memos to their employees — even in tough times — hide behind euphemistic lingo. They cram their missives full of so many inscrutable "initiatives" and MBA-approved phrases that any real sense of urgency gets lost in the shuffle. Gary Friedman is apparently not one of those CEOs. He likes to cut through all that and speak directly to workers … IN MEMOS SENT TO THE ENTIRE ORGANIZATION FILLED WITH ALL CAPS.