Why Nordstrom is Well Positioned for the Future

Nordstrom is a 123-year young company. Its management is innovative and looking for future growth. While many competitors speak about omnichannel, this company has done it for many years. At Nordstrom it is called multichannel, and I recall how years ago sales associates would use the telephone and try to find the correct size of a garment in other Nordstrom stores, that was innovative at the time. Multichannel selling allows the company to use its fulfillment warehouses as well as its inventories on the selling floor to make a sale to