Video: Why Macy’s May Be Missing Out

Women's apparel pricing at Macy's is such a turnoff to consumers that they'd rather shop for clothes at lower-priced department stores, recent data suggest. Nearly 40 percent of Macy's shoppers who go to the department store and buy home goods, for example, tend to make an extra trip to Kohl's to buy women's clothes, according to a recent report from Prosper Insights & Analytics. "Macy's has a lot of women's clothing shoppers. It's our No. 3 women's clothing store, but we do see this cross-shopping, which we call lost opportunity," said Pam Goodfellow, an analyst at Prosper.