Why Dick's Sporting Goods is Linking E-Commerce to its Brick-and-Mortar Strategy

Dick's Sporting Goods is factoring the potential of added sales from e-commerce into its brick-and-mortar expansion plans, even as it announces it was lowering its projections for how many stores it will eventually have. While the company now operates more than 600 stores, Dick's expects to max out at 750 stores by the end of 2017, less than the 800 stores the company originally forecast. Dick's leadership is pitching investors on the potential of new stores as a way to achieve more sales online.